Stay in the loop
Be the first to know what's coming next, get access to sneak peeks and more.
Meet the Cowboy 4 ST for a modern spin on a comfortable classic. Step in with ease and ride ahead on an electric bike that's built around you.
When you encounter a Cowboy, it will stop you in your tracks. With three iconic colours to suit your style, it deserves a closer look.
It's your move.
Cowboy is designed with you in mind, crafted to the highest standard. Every custom detail is integrated seamlessly into the frame for a new form of performance.
Custom accessories for stunning versatility on the road, along with spare parts when you need them.Explore accessories
A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.
The Cowboy 4 ST fuels your every need at any speed. Simply press ahead as it intuitively senses the power you require. No gears, just the smoothest ride feeling around.
The motor packs a strong punch. With a swift kick, leave everyone in the dust while you accelerate fast and stay in the flow. It matches your pedaling force for an easy incline and quick pace.
Gain 45 Nm of torque in a compact and silent motor as you push ahead. Go from 0 to 25 km/h in just a few seconds and take an incline with ease.
Stay nimble and in control, from a strong first kick to seamless support at low and high speeds. No gears needed, just a simple source of power for the smoothest ride feeling around.
As you ride, speed and torque sensors adapt continuously to give you a riding experience based on how you uniquely move. Over-the-air updates keep it fresh for every journey you're on.
You've seen how the intuitive assistance works, now feel how it rides. Give it a spin for free. Any time, any day and we'll come to you.Book a test ride
As your bike unlocks automatically, you'll ride as one with your new companion on the road. The Cowboy app is on the lookout for what's ahead while your phone charges wirelessly in the cockpit for an effortless ride start to finish.
With a constant ally tuned into the road, it will keep you moving well informed.
Go anywhere, and we'll guide to your favourite spots with an eye toward the clearest route.
Move your feet and your mind and we'll show you what you've gained with each ride.
See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.
Collect badges for your milestones, and show them off with pride.
Find power in numbers. Join the ride with others who share your interest or locale.
Your unique cycling qualities show you and the community how you like to ride.
Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
Rely on the sensors inside the bike to detect a fall, and signal to the app to alert your emergency contacts.
Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.Explore Services
|Cowboy 4||Cowboy 4 ST||Cowboy 3|
Cowboy 4 The iconic frame brought to a new performance height as a sporty, active ride.
Cowboy 4 ST An open frame for an upright riding position as the most comfortable ride in town.
Cowboy 3 The lightweight frame that has earned its street tread as a sleek, agile ride.
|Position||Dynamic position | Original Cowboy frame||Upright position | Step-through frame||Dynamic position | Original Cowboy frame|
|Rider's height||Optimized for riders between 170-195 cm tall - One M-L frame size||Optimized for riders between 165-190 cm tall - M frame size||Optimized for riders between 170-195 cm tall - One M-L frame size|
|Wireless phone charging||Yes||Yes||No|
|Handlebar width||54 cm||57 cm||54 cm|
|Full bike weight||18.9 kg - including battery and mudguards||19.2 kg - including battery and mudguards||18.2 kg - including battery and mudguards|
|Saddle||Selle Royal, Essenza Athletic||Selle Royal, Essenza Moderate||Custom designed|
|Assist speed||25 km/h||25 km/h||25 km/h|
|Battery||Removable Lithium ion battery||Removable Lithium ion battery||Removable Lithium ion battery|
|Battery range||Up to 70 km autonomy||Up to 70 km autonomy||Up to 70 km autonomy|
|Battery charging time||100% recharged in 3.5 hours||100% recharged in 3.5 hours||100% recharged in 3.5 hours|
|Motor torque||45 Nm||45 Nm||30 Nm|
|Total weight carried (ISO 4210 certification)||140 kg - including bike||140 kg - including bike||110 kg - including bike|
|Tyres||Puncture resistant Cowboy custom tyres||Puncture resistant Cowboy custom tyres||Puncture resistant Cowboy custom tyres|
|Tyres width||47 mm||47 mm||42 mm|
|Integrated lights||200 lumen front - 50 lumen rear||200 lumen front - 50 lumen rear||200 lumen front - 50 lumen rear|
|Find My Bike||Yes||Yes||Yes|
|Theft Alerts||Available with Theft Insurance plan||Available with Theft Insurance plan||Available with Theft Insurance plan|
|Digital key and Auto Unlock||Yes||Yes||Yes|
|Ride dashboard and navigation||Yes||Yes||Yes|
|Air quality mapping||Yes||Yes||Yes|
|Activities tracking and achievements||Yes||Yes||Yes|
With Cowboy, you'll always have a reliable source of power when you're on the road.
The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.
And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge.
With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.
Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4 kg and charges fully in 3.5 hours.
With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.
time to ride
Order now for £2.490.