Skip to content

Cowboy unveils Mint it’s fresh new limited edition shade for its best-selling model

Mint X Cruiser Back to News Top

Cowboy, the world's most advanced e-bike manufacturer, has today unveiled Mint, its brand new, limited edition color for its best-selling Cruiser model.

Available from today for the 2024 season, Mint offers a highly visible color on the road and a fresh alternative alongside existing popular colorways for the Cruiser ST- Clay and Lavender- all inspired by natural tones of plants and minerals. Priced at €3097, Mint is available online with the Cruiser Performance model with AdaptivePower technology, wireless phone charging, and fast battery charger.

The introduction of Mint coincides with Cowboy's latest Red Dot Award, where the Cruiser model was honored with the prestigious 'Best of the Best' Design Award. This recognition places Cowboy in the company of globally renowned brands such as Ferrari and Yamaha Motorcycles, further cementing its status as a frontrunner in design innovation within the ebike industry.

Cowboy Cruiser, the brand's most popular model since its 2023 launch, became an instant bestseller, focusing on comfort for commuters with a more upright 'Dutch' riding position. It shares its lineup with Cowboy's original, sportier Classic model. Developed in response to feedback from Cowboy's urban rider community, who requested improved posture and increased road visibility, Cruiser features comfort grips on a distinctive raised and curved handlebar to facilitate a natural hand position. To date, Cruiser riders have traveled over 2.43 million kilometers across Europe.

This latest announcement comes after Cowboy's recent launch of Cross, the brand's ground-breaking 'first all-road bike' to take riders from their city commute to rural weekend adventures.

Explore Shop Cruiser

Related21

Related press stories

Stay in the loop

Thanks for subscribing.

Whoops. Something went wrong. Please or chat with us if the issue persists.

Stay in the loop

Thanks for subscribing.

Whoops. Something went wrong. Please or chat with us if the issue persists.

How much will you save?

Great news: we've found 119 options for you

Click below for an independent directory of subsidies.

Take me there

Whoops. Something went wrong. Please or chat with us if the issue persists.

The Ultimate Guide to Cowboy

It's on its way

Your free guide download will be in your inbox soon. (Check your spam folder if you can't see it.)

Whoops. Something went wrong. Please or chat with us if the issue persists.

We'll come to you

Try one of our bikes to discover how it fits your style and the way you like to ride.

A test rider will come to you to show you a new way of exploring your city.

Book a free test ride

Winter Sale  Unlock up to £800 off.

Winter Sale Unlock up to £800 off

Thanks for signing up. Use this code at checkout for your discount.

WINTER24

Don't forget to check your spam folder too.

Shop now

Terms apply.

Whoops. Something went wrong. Please or chat with us if the issue persists.

More information

Our Winter Sale is now on. Buy now and save up to £800 off the world's most connected e-bike

Instagram Facebook Twitter YouTube