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Cowboy is the first connected bike that gives people the freedom to Take The Streets.

Why we exist

Our purpose is to be the most intelligent way to move through cities. Through a passion for design and technology working in harmony to unlock a new path for people and systems, we are creating a new experience for people to move freely around cities.

Founded in 2017 and headquartered in Brussels, Belgium, Cowboy is designed and engineered by a team of curious individuals challenging the status quo of the e-bike category and the everyday commute. By creating an elegant and affordable bike and connecting with each rider's journey through the app, a new generation of mobility has arrived.

  • Founded

  • Headquarters


What we value

Our values inform the team's focus everyday. Driven by an ambitious vision for the future, and an obsessive focus on what's needed today, our latest bike is just a start of what's to come.

  • Elevate others

    Bring others along for the ride and orient everyone toward the path forward.

  • Mic drop

    Be ambitious. As long as cars keep crowding the lane, we won't stay in ours.

  • True grit

    Fight for our beliefs and prove our cred through superior design and performance.

  • Rapid prototyping

    Never be satisfied. A relentless doing, ahead of every curve.

The urban grid deserves to be broken. Join us.

Can't find the right role?

Share your CV with us and tell us why you'd be a great addition to our team:

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We'll come to you

Try one of our bikes to discover how it fits your style and the way you like to ride.

A test rider will come to you to show you a new way of exploring your city.

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