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United StatesCruiser
Meet the easy rider
Winter Sale
Meet the Cruiser for an elevated take on the classic Cowboy. A higher vantage gives you a comfortable advantage with an electric bike that's built around you.
Feel the power of the connected electric bike as it fits into how you live and adapts to how you want to ride. It's a new form of performance on the street.
Connected
ride
Get a good grip as the curved handlebars sweep to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected
Cowboy AdaptivePower™
Stay in the flow with a bike that thinks for itself. The motor adapts instantly to give you extra power when you encounter an incline, headwind or added weight.
Removable battery
Charge up anytime, anywhere with a battery that removes easily from the frame. The app will keep you informed of your current range and when it's about time to recharge.
With a raised cockpit and curved handlebars, the Cruiser gives you a comfortable riding position on a sleek step-over frame. Settle into the wider saddle and you'll ride on and on.
Elevate your ride to
meet your style
A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.
Design details
With every detail considered, it's built to hold up to the elements on the long road.
Craftsmanship
Engineering excellence gives Cowboy cred with our riders and design critics.
Brakes
Hydraulic disc brakes with Cowboy spur details on the lever stop you in your tracks
Integrated lights
Headlight and rear light aligned to the frame let you see and be seen
Comfort saddle
Selle Royal seat equipped for comfort and durability atop the adjustable seat post
Tire and mudguard
Puncture-resistant tires fit with mudguards for when rain is right around the corner
You're in charge
A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.
The Ultimate Guide The Ultimate Guide to Cowboy
Everything you need to know about the ultimate connected e-bike.
Super. Natural.
With AdaptivePower technology, you've got a bike that thinks for itself. When you encounter any resistance along the way, it adapts instantly to give you extra power and a seamless riding experience.
The updated AdaptivePower 2.0 dramatically improves the contextual awareness built into the motor to sense any change in condition or terrain with more precision than ever before.
You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free. Any time, any day and we'll come to you.
Pick a test ride location Pick your zone You're outside our network
Test rides are available in your selected area. Whether it's store-based or a mobile test ride from your front door, make your selection to move onto the next step.
Sorry we don't offer test rides there yet, but you can meet us at one of our locations.
Sorry, we don't offer test rides there just yet. Drop us your contact details and we'll be sure to let you know when we arrive in your area.
Your bike switches on and off automatically and your phone charges wirelessly in the cockpit for an effortless ride from start to finish.
You've met your match
Ride Companion
With a constant ally tuned into the road, it will keep you moving and well informed.
Navigation
Go anywhere, and we'll guide to your favorite spots with an eye toward the clearest route.
Dashboard
Move your feet and your mind and we'll show you what you've gained with each ride.
Unlock the true potential of your ride with Connect. Compete with fellow riders with In-Ride Games, celebrate your progress with Milestones and rest easy with GPS tracking and Theft Alerts.
See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.
Achievements
Collect badges for your milestones, and show them off with pride.
#Amsterdam
Joined by 565 riders
Groups
Find power in numbers. Join the ride with others who share your interest or locale.
Profiles
Your unique cycling qualities show you and the community how you like to ride.
Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.
Find My Bike
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
Safety Alerts and Crash Detection
The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.
At your service
Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.
Explore ServicesCompare our models
Not sure which bike is right for you? Take our short quiz to find out more or use the handy comparison chart below.
Take the quiz
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| Cross | Cross ST | Classic | Cruiser | Cruiser ST | |
| Suspension comfort and greater range | Open frame, suspension and greater range | Active, responsive ride position | Relaxed, upright ride position | Open frame and relaxed ride position | |
| Riding Position | Relaxed | Relaxed | Active | Relaxed | Relaxed |
| Rider Height | Optimized for riders between 165-195 cm tall | Optimized for riders between 155-195 cm tall | Optimized for riders between 170-195 cm tall | Optimized for riders between 170-195 cm tall | Optimized for riders between 165-190 cm tall |
| Removable Battery | 60-120km range | 60-120km range | 40-90 km range | 40-90 km range | 40-90 km range |
| Full Bike Weight | 27.9 kg | 26.5 kg | 19.0 kg | 19.4 kg | 19.3 kg |
| Handlebar Type | Curved | Curved | Straight | Curved | Curved |
| Handlebar Width | 57 cm | 57 cm | 54 cm | 62 cm | 57 cm |
| Saddle Type | Comfort | Comfort | Sport | Comfort | Comfort |
| Pedalling Cadence | Gear ratio 2.86 (60/21) | Gear ratio 2.86 (60/21) | Gear ratio 2.86 (60/21) | Gear ratio 3.00 (60/20) | Gear ratio 2.71 (57/21) |
| Assist Speed | up to 25km/h | up to 25km/h | up to 25km/h | up to 25km/h | up to 25km/h |
| Explore | Explore | Explore | Explore |
- Key Specifications
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Frame Aluminium 6061 Fork Aluminium 6061 Brakes Tektro Brake System Brake pads Shimano B05S Motor Custom designed 45 Nm / 250 W motor, integrated in the rear wheel Assist speed up to 25km/h Connectivity Bluetooth Low Energy Battery 2.4 kg weight, Removable lithium-ion battery Charger Custom design 36V. 3hrs 52mins charging time. Mobile app iOS and Android. Secure, digital-key lock and unlock via personal app.
The app is available in English, Dutch, French and German.Included in box 3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner Dimensions
Cruiser | Rating based on reviews
Winter Sale
Rider reviews
See the Cruiser on the streets
SubsidiesHow much will you save?
Get money off a new Cowboy with a local subsidy.
It's always
time to ride
Get yours for £3,037 £2,237
A reliable prediction
With Cowboy, you'll always have a reliable source of power when you're on the road.
The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.
And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge or switch to power saving as you ride.
Battery level estimation
With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.
Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4 kg and charges fully in 3hrs 52mins.
With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.
How AdaptivePower works
Controller
As you ride, the bike detects any resistance that could slow you down, like a strong headwind, steep incline or extra weight, then adapts automatically to give you the power you need to overcome the elements.
Sensors
There's 45 Nm of torque in a compact and silent motor as soon as you push ahead. Torque sensors know when you need more power to take an incline with ease.
Motor
With you in control, the motor gives you seamless support at low and high speeds. No gears, just a constant source of power.