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September is the month of World Car Free Day, which has its roots in the environmental and energy crises of the early 1970s. It started with a Dutch initiative for ‘Car-Free Sundays' during the 1973 oil crisis to limit oil consumption and reduce urban pollution. These early efforts grew into a global movement, eventually leading to World Car-Free Day every September, showcasing the benefits of reduced car use and influencing long-term sustainable urban planning and policies.
As over a dozen cities across Europe prepare to restrict the use of cars on September 22nd, there's no better time to get your bike out of the shed, pump up the tires, check the brakes, and feel the excitement of getting back in the saddle. Find out your nearest participating city here.
Here at Cowboy, we want to make bikes everyone's favorite mode of transport. Not because we're against other vehicles, but because cycling is a greener, cheaper, faster and healthier way to get around — and the more people choose it, the better. This is why we're making it as accessible as possible, with initiatives like Leasing, interest-free payments and Trade-In. Read on to find out which one is right for you.
Pay in instalments with Klarna
This is the quickest and easiest. Simply select Klarna as a payment method once you've chosen your bike on our site, then follow the instructions. You'll benefit from interest-free payments spread across three months.
Summer Sale
The Cowboy Summer Sale means you save up to £500 on all models with Performance and Connect. Top-spec versions of our award-winning e-bikes with big savings? What's not to love?
Lease a Cowboy
Did you know that in the UK you can rent a Cowboy e-bike on a month-by-month basis with Blike? It's perfect for a healthier, greener commute without any long-term commitment. Every subscription comes with theft & accidental damage insurance, plus an annual service – and can be done privately or through a cycle to work scheme. You also have the choice of collecting your new Cowboy at Blike in London or having it delivered to your home. Check out our dedicated page for more details.
Exact savings vary depending on your earnings, and other factors including local tax rules and employer contribution. Please check with your employer for details.
