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July 24, 2026Cowboy is back

Fixing what matters

New chapter

  • On the road faster
  • Spare parts improving
  • Bestsellers now in stock

Cowboy is back and we're investing in what matters most – getting you on the road and keeping you there.

Bestselling bikes are in stock and ready to ship, and spare parts are steadily making their way back to shelves, so wherever you are in your Cowboy journey, we've got you covered.

This is just the beginning. With fresh energy, a reinforced team, and a renewed commitment to every rider, the best of Cowboy is ahead of us.

We can't wait for you to be part of it.

Let's ride

Since 01 Jan, 2026Movement in numbers

1,014 Bikes produced
15,189 Spare parts shipped
121 Active service partners

738 bikes delivered

Get it fast

On the road in 10 days

Order any of these models for delivery within 10 days.

Cruiser

Dawn £2,899

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Join the community80k Cowboy riders

This month's picks

Every Cowboy has a name

Road runner

Dark horse

Nimbus 3000

All time

Km ridden

249M+

All time

Trips

69M+

Last 30 days

Km ridden

4.7M+

Last 30 days

Trips

1.4M+

"The riding experience with the Cowboy is simply fantastic. The assistance adjusts automatically and you hardly have to worry about anything. Ideal for your daily commute to work."

John M.

Jan 2026

u/lxey

Thanx ❤️❤️

"I have cycled 14,000 kilometres in two years. And of course, sometimes something goes wrong with your bike. Sometimes it's covered by the warranty and sometimes it's not. My bike was also subject to a recall. Every company can make mistakes. But Cowboy has shown me that they do everything they can to solve the problem, time and time again. I am extremely happy with my bike. But also with the accessibility of customer service."

John

Jan 2026

"After waiting far too long, I finally received my bicycle. It rides like a dream, and since the takeover, they (the service desk) are available again!"

John, UK

Feb 2026

@cowboybike

Very happy owner!

"I've had my Cowboy electric bike for 3 years and I'm still absolutely loving it. I ride it every single day to work – around 40 km round trip, and it hasn't missed a beat. The only thing I've had to replace are the brakes, which is completely expected after that kind of daily use. Otherwise, it's been rock solid. On top of that, it's a beautiful, handsome bike – I get compliments all the time on how good it looks. Reliable, stylish, and a joy to ride."

Radek, London (UK)

Feb 2026

@cowboybike

New ownership

You're in safe hands

Delivery from 10 days

1,014 bikes produced this year

Spare part stock secured

121 active service partners

New leadership team

Major capital invested

Extensive industrial expertise

50 new shops coming soon

Let's ride

"Cowboy seals majority-stake deal with ReBirth to restart production and stabilise operations.

Together, the two companies are building a more resilient foundation for the future, one that prioritises reliability, efficiency, innovation and rider satisfaction."

Testimonials

The Product Design 100
"A definitive record of what industrial design looks like today"

Design Burger, February 2026

"2026 is our Comeback year. No new product releases, no fancy stuff, just fixing the basics, executing with consistency and keeping our promises.

We have already made real progress, real fast. Backed by Rebirth Group, with new investment and a strengthened team, we're clearing the backlog, restoring spare parts availability.

We’re not claiming everything is perfect yet. But alongside a fantastic team, I’m fully focused on regaining the trust of our customers and partners and getting this beautiful brand back on track."

Kjell Fastré

General Manager at Cowboy

"Cowboy enters this next phase with a clear focus on execution and reliability. My priority is to strengthen supply chain, manufacturing, engineering and finance, ensuring we restore availability, predictability and quality across the business.

Backed by ReBirth Group’s industrial strength, we now have the foundation to scale sustainably and deliver consistently for riders and partners."

Oliver Barleben

General Manager at Cowboy