About Red Dot
The Red Dot Design Award is an international design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. Once a year, it rewards the best products based on design.
The “Red Dot” has become one of the most sought-after labels for good design. A jury of experts selects excellent design in three disciplines: product, communication, and concept. The best products are then displayed in the Red Dot Design Museums based in Essen, Singapore and Xiamen.
The Red Dot Design Award 2018 had more than 6,500 submissions from 59 countries. The cowboy bike ended up on the cover of their yearly book.
“The design of the e-bike Cowboy, aimed specifically at urban scenarios, succeeds in skillfully combining an easy-to-handle drive with intuitive riding pleasure.”
Statement by the Jury