More bike, all street
More bike, all street
Meet the C4 and you've found one agile ride with an incredibly swift side. Gain serious power on an electric bike that's built around you.Book a free test ride
Stealth looks Pure speed
Cowboy is designed with you in mind, crafted to the highest standard. Every custom detail is integrated seamlessly into the frame for a new form of performance.
With over 200 custom details, it's built to hold up to the elements on the long road.
Engineered at the highest standard, the C4 earns its cred with our riders and design critics.
Premium materials are used for every bespoke detail, on the surface and within.
Custom accessories for stunning versatility on the road, along with spare parts when you need them.Explore accessories
A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.
With your source of power behind you, this e-bike fuels your every need at any speed. Simply press ahead as it intuitively senses your pedaling force.
Cowboy AdaptivePower™Street Wise
With AdaptivePower technology, you've got a bike that thinks for itself. When you encounter any resistance along the way, it adapts instantly to give you extra power.
With contextual awareness built into the motor to sense any change in condition or terrain, staying in the flow becomes a transformative riding experience.
You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free. Any time, any day and we'll come to you.
We'll ride the Cowboy bike of your choice to any place within the covered area. Drop by our brand store for a spin out on the streets with the Cowboy bike of your choice.Book a test ride
We'll come to you with the Cowboy bike of your choice to any place within the covered area.
Sorry we don't offer test rides there yet, but you can meet us at one of our locations.
Sorry, we don't offer test rides there just yet. Drop us your contact details and we'll be sure to let you know when we arrive in your area.
As your bike unlocks automatically, you'll ride as one with your new companion on the road. The Cowboy app is on the lookout for what's ahead while your phone charges wirelessly in the cockpit for an effortless ride start to finish.
With a constant ally tuned into the road, it will keep you moving well informed.
Go anywhere, and we'll guide to your favourite spots with an eye toward the clearest route.
Move your feet and your mind and we'll show you what you've gained with each ride.
See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.
Collect badges for your milestones, and show them off with pride.
Find power in numbers. Join the ride with others who share your interest or locale.
Your unique cycling qualities show you and the community how you like to ride.
Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
Rely on the sensors inside the bike to detect a fall, and signal to the app to alert your emergency contacts.
Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.Explore Services
|Cowboy 4||Cowboy 4 ST||Cowboy 3|
Cowboy 4 The iconic frame brought to a new performance height as an active, agile ride.
Cowboy 4 ST An open frame and easygoing style for the most comfortable ride in town.
Cowboy 3 Circular The lightweight frame that earned its street tread as the original sporty ride.
|Position||Active riding position||Upright riding position||Sporty riding position|
|Rider's height||Optimized for riders between 170-195 cm tall - One M-L frame size||Optimized for riders between 165-190 cm tall - M frame size||Optimized for riders between 170-195 cm tall - One M-L frame size|
|Integrated phone mount||Yes||Yes||No|
|Wireless phone charging||Yes||Yes||No|
|Handlebar width||54 cm||57 cm||54 cm|
|Full bike weight||18.9 kg - including battery and mudguards||19.2 kg - including battery and mudguards||18.2 kg - including battery and mudguards|
|Saddle||Selle Royal, Essenza Athletic||Selle Royal, Essenza Moderate||Custom designed|
|Battery type||Removable Lithium ion battery||Removable Lithium ion battery||Removable Lithium ion battery|
|Battery range||40 - 80 km depending on riding conditions||40 - 80 km depending on riding conditions||40 - 80 km depending on riding conditions|
|Battery charging time||100% recharged in 3.5 hours||100% recharged in 3.5 hours||100% recharged in 3.5 hours|
|Power saving||Yes, +25%||Yes, +25%||No|
|Assist speed||25 km/h||25 km/h||25 km/h|
|Motor torque||45 Nm||45 Nm||30 Nm|
|Total weight carried (ISO 4210 certification)||140 kg - including bike||140 kg - including bike||110 kg - including bike|
|Tyres||Puncture resistant Cowboy custom tyres||Puncture resistant Cowboy custom tyres||Puncture resistant Cowboy custom tyres|
|Tyres width||47 mm||47 mm||42 mm|
|Integrated lights||200 lumen front - 50 lumen rear||200 lumen front - 50 lumen rear||200 lumen front - 50 lumen rear|
|Find My Bike||Yes||Yes||Yes|
|Theft Alerts||Available with Theft Insurance plan||Available with Theft Insurance plan||Available with Theft Insurance plan|
|Digital Key and Auto Unlock||Yes||Yes||Yes|
|Ride dashboard and navigation||Yes||Yes||Yes|
|Air quality mapping||Yes||Yes||Yes|
|Activities tracking and achievements||Yes||Yes||Yes|
Order now for £2,690
With Cowboy, you'll always have a reliable source of power when you're on the road.
The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.
And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge or switch to power saving as you ride.
With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.
Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4 kg and charges fully in 3.5 hours.
With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.
As you ride, the bike detects any resistance that could slow you down, like a strong headwind, steep incline or extra weight, then adapts automatically to give you the power you need to overcome the elements.
There's 45 Nm of torque in a compact and silent motor as soon as you push ahead. Torque sensors know when you need more power to take an incline with ease.
With you in control, the motor gives you seamless support at low and high speeds. No gears, just a constant source of power.
Rent a C4 for a low monthly cost with our trusted partner
Ride the latest Cowboy bike with a convenient monthly subscription. Choose the model and rental period on your terms.
Available in Black and Sand