Limited Edition
Feel the spark
Ignite Spring with the new Dawn colorway.
From £2,599
Find My Bike
Theft Detection
Custom AdaptivePower™
Automatic assistance
Servicing Nearby
200+ stores
Cowboy - The Ultimate Connected E-Bikes
Designed in BelgiumNow assembled in France
Limited Edition
It's Electric
Rediscover blue skies with the new Breeze colorway.
From £2,599
Find My Bike
Theft Detection
Custom AdaptivePower™
Automatic assistance
Servicing Nearby
200+ stores
Classic
Lean into it
From £2,399
Find My Bike
Theft Detection
Custom AdaptivePower™
Automatic assistance
Servicing Nearby
200+ stores
Cross
Built for adventure
From £3,499
Suspension
Fork & seatpost
Custom AdaptivePower™
Automatic assistance
All-new battery
60-120 km range
Cross ST
Shockingly smooth
From £3,499
Suspension
Fork & seatpost
Custom AdaptivePower™
Automatic assistance
All-new battery
60-120 km range
Cowboy ConnectIntroducing Games
Combine the thrill of level-based challenges with Cowboy's interactive social features and safely infuse your ride with an extra layer of excitement.
World first
We're the first e-bike producer to achieve B Corp status, thanks in part to initiatives like Circular, our carefully refurbished range that ensures all our bikes find a happy home.
Which Cowboy is right for you?Meet your Match
Not sure which Cowboy to choose? Take our quiz to find your best fit.
The Ultimate GuideNew to Cowboy?
Everything you need to know about the ultimate connected e-bike.
SubsidiesHow much will you save?
Get money off a new Cowboy with a local subsidy.