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Cowboy Free Performance & Connect

Summer Sale now on

Save £438 with free Performance & Connect

Cruiser ST Free Performance & Connect

Step through to a new colorway

£2,599 with free delivery  |  Free Performance & Connect

Find My Bike Theft Detection
Cowboy AdaptivePower™ Automatic assistance
Cowboy Mobile Service At-home repairs

Classic Free Performance & Connect

Step over to the agile ride

£2,399 with free delivery  |  Free Performance & Connect

Find My Bike Theft Detection
Cowboy AdaptivePower™ Automatic assistance
Cowboy Mobile Service At-home repairs

More connected, more fun

Combine the thrill of level-based challenges with Cowboy's interactive social features and safely infuse your ride with an extra layer of excitement.

World first

We're the first e-bike producer to achieve B Corp status, thanks in part to initiatives like Circular, our carefully refurbished range that ensures all our bikes find a happy home.

Which Cowboy is right for you?

Meet your Match

Not sure which Cowboy to choose? Take our quiz to find your best fit. Good news is, there's no wrong answer.

Stay in the loop

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We'll come to you

Try one of our bikes to discover how it fits your style and the way you like to ride.

A test rider will come to you to show you a new way of exploring your city.

Book a free test ride

Your £%1 trade-in voucher is in your cart

Summer SALE

The Cowboy Summer Sale is now on. Buy now and save up to £438 off the world's most connected e-bike

Shop now Terms apply

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