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More connected, more fun

Combine the thrill of level-based challenges with Cowboy's interactive social features and safely infuse your ride with an extra layer of excitement.

World first

We're the first e-bike producer to achieve B Corp status, thanks in part to initiatives like Circular, our carefully refurbished range that ensures all our bikes find a happy home.

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We'll come to you

Try one of our bikes to discover how it fits your style and the way you like to ride.

A test rider will come to you to show you a new way of exploring your city.

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Cruiser price increase

We’re putting the prices up on our award-winning Cruiser and Cruiser ST models. From June 10th, prices will start at £2,599 but until then you can secure yours for £2,399.

With delivery in as little as 10 days, you can hit the road this summer in style.

Shop Cruiser Shop Cruiser ST

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