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United StatesCruiser
It's World Car Free Month
With the Cycle to Work scheme, it's easier than ever to ride with us.
Become an investor
Invest in Cowboy
Our mission is to make cycling the most popular mode of transport. We're inviting you to be a part of our journey.
Cruiser ST
Rise and share
Classic
Lean into it
Cowboy Connect
Introducing Games
Combine the thrill of level-based challenges with Cowboy's interactive social features and safely infuse your ride with an extra layer of excitement.
Cross ST
Shockingly smoothCross
Built for adventureWorld first
We're the first e-bike producer to achieve B Corp status, thanks in part to initiatives like Circular, our carefully refurbished range that ensures all our bikes find a happy home.
Which Cowboy is right for you?
Meet your Match
Not sure which Cowboy to choose? Take our quiz to find your best fit. Good news is, there's no wrong answer.
Cowboy at your service
A network of support at the ready and on the road.
