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Cowboy

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There's nothing here, but a test ride is nearby.

Cowboy

Your cart

There's nothing here, but a test ride is nearby.

Cruiser ST

From £2,599

Meet the all-rounder. With a step-through frame for everyday ease, it's comfort, versatility and performance all-in-one.

Yours from £2,599
Step-through frame
GPS Tracking
40 to 90 km range
Connected features
Carbon belt
Comfortable position
Removable battery
AdaptivePower
Wireless phone charging
Hydraulic brakes
Step-through frameSimply hop on and glide away
Removable batteryPop it out, take it with you
Accessories & partsDesigned to carry your world
Cowboy AppYour co-pilot on and off the road
AdaptivePower™Hills? What hills?
Theft ProtectionOn guard. Day and night.

Best Inventions of the Year

“What to say about this electric bike except that it's the best on the market? I'm thinking it's more like a Tesla.”

AdaptivePower™

Hills? What hills?

  • Incline assistance
  • Instant response
  • Powerful motor

Introducing AdaptivePower™ our proprietary technology that instantly adapts to your ride. It senses slope, wind, and weight, adjusting power in real time. Hills feel flat. Headwinds vanish. For a smooth, completely natural ride feeling.

Book a free test ride

Award-winning design

Beautiful. Simple.

  • Comfort saddle
  • Raised cockpit, curved handlebars

Unmistakably Cowboy. Every line designed with purpose, every detail engineered for performance. A minimalist frame. Iconic front light. Hidden tech throughout. Wherever you ride, heads will turn.

Cowboy App

Meet your
Co-pilot

Your digital key. Encrypted, secure, and unique to you — your phone keeps your bike safe wherever your are.
Protect your bike 24/7. Get instant theft alerts and track your bike live with built-in GPS and Theft Protection.
Smash your riding goals. Track every journey you every make. Distance, speed, power, battery and more with real-time ride analysis.
Navigate smarter routes. Find the safest, clearest routes with turn-by-turn navigation built in collaboration with Google.
Enjoy safer urban rides. Share your journey with others and stay protected with predictive alerts, crash detection and safety alerts.
Support at your fingertip. Book repairs, track appointments, and get help fast — all from inside the app.

The future of riding? It's here. From advanced-navigation and safety features, to groundbreaking theft protection and ride analysis. The Cowboy App is your co-pilot on and off the road. Available for all riders on iOS and Android

Theft Protection

On guard,
day and night

  • GPS tracking
  • Motion detection
  • Secure digital key

Your bike locks itself automatically, and alerts you the moment it moves. Find My Bike pinpoints its exact location using GPS hidden deep within the frame. Designed to outsmart thieves, it's peace of mind that feels like magic.

Book a free test ride

Road Safety

Relax.
We've got you.

  • Crash Detection
  • Share My Ride
  • Safety Notifications

On a Cowboy you'll feel protected every ride. Navigate the safest routes, predict danger before it happens, and share your journey in real-time. Crash detected? Your bike will automatically call for help. Technology so smart, you'll never ride alone.

Book a free test ride

Removable battery

Portable.
Power full.

  • Lightweight
  • 40-90km range
  • 2hrs 40mins charging time

With a lightweight, removable battery, recharge wherever it suits you. At home, at work, or on the go - no need to bring your bike inside. And with smart alerts and Eco Mode you'll go further with every charge.

Help nearby

Service?
We're round the corner.

Our Mobile Service brings expert repairs to your door so you're back on the road faster.
Quick advice or repairs, our in-app support and on-demand services are just a tap away.
Every Cowboy bike includes a 2-year warranty for long-lasting reliability.

With over 125 service locations and mobile technicians in 40+ cities, help is always within reach, or we'll come to you.

Accessories & parts

Details matter

Customise your Cowboy to fit around your lifestyle. With racks, child seats, panniers, and colour options, it's ready for whatever the day throws your way.

Cowboy Cycle Club

Never ride alone

Wherever you ride, you're not alone. Track milestones, earn badges, climb leaderboards, and ride together with Cowboy Cycle Club. Together we've covered over 200 million kilometers, transforming how cities move for good.

Not sure which bike is right for you?

Take our short quiz to find out more or compare by yourself

Cruiser ST

Open frame and relaxed ride position

Cruiser

Relaxed, upright ride position

Classic

Active, responsive ride position

Cross

Suspension comfort and greater range

Cross ST

Open frame, suspension and greater range

Riding positionRelaxedRelaxedActiveRelaxedRelaxed
Rider HeightOptimized for riders between 165-190 cm tallOptimized for riders between 170-195 cm tallOptimized for riders between 170-195 cm tallOptimized for riders between 165-195 cm tallOptimized for riders between 155-195 cm tall
Removable Battery40-90 km range40-90 km range40-90 km range60-120km range60-120km range
Full Bike Weight19.3 kg19.4 kg19.0 kg27.9 kg26.5 kg
Handlebar TypeCurvedCurvedStraightCurvedCurved
Handlebar Width57 cm62 cm54 cm57 cm57 cm
Saddle TypeComfortComfortSportComfortComfort
Pedalling CadenceGear ratio 2.71 (57/21)Gear ratio 3.00 (60/20)Gear ratio 2.86 (60/21)Gear ratio 2.86 (60/21)Gear ratio 2.86 (60/21)
Assist Speedup to 25 km/hup to 25 km/hup to 25 km/hup to 25 km/hup to 25 km/h
ExploreExploreExploreExplore

Designed in Belgium.

Assembled in France.

Specifications

FrameAluminium 6061
ForkAluminium 6061
BrakesTektro Brake System
Brake padsShimano B05S
MotorCustom designed 45 Nm / 250 W motor, integrated in the rear wheel
Assist speedup to 25 km/h
ConnectivityBluetooth Low Energy
Battery2.4 kg weight, Removable lithium-ion battery, 10 Ah, 360 Wh or 12 Ah, 418 Wh depending on configuration
ChargerCustom design 36V / 3A or 36V / 4A depending on configuration
Mobile appiOS and Android. Secure, digital-key lock and unlock via personal app.
The app is available in English, Dutch, French and German.
Included in box3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner

It's always
time to ride