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Black Friday Sale

Eight hundred more reasons

Our best bikes. Our biggest discount. Sign up for up to £800 off Get up to £800 off.

Cowboy Connect

Introducing Games

Combine the thrill of level-based challenges with Cowboy's interactive social features and safely infuse your ride with an extra layer of excitement.

World first

We're the first e-bike producer to achieve B Corp status, thanks in part to initiatives like Circular, our carefully refurbished range that ensures all our bikes find a happy home.

Which Cowboy is right for you? Meet your Match

Not sure which Cowboy to choose? Take our quiz to find your best fit. Good news is, there's no wrong answer.

The Ultimate Guide The Ultimate Guide to Cowboy

Everything you need to know about the ultimate connected e-bike.

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SubsidiesHow much will you save?

Get money off a new Cowboy with a local subsidy.

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How much will you save?

Great news: we've found 119 options for you

Click below for an independent directory of subsidies.

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The Ultimate Guide to Cowboy

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We'll come to you

Try one of our bikes to discover how it fits your style and the way you like to ride.

A test rider will come to you to show you a new way of exploring your city.

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Black Friday DealUnlock up to £800 off

Black Friday DealUnlock up to £800 off

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More information

Our Black Friday Sale is now on. Buy now and save up to £800 off the world's most connected e-bike

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