Black Friday Sale
Eight hundred more reasons
Our best bikes. Our biggest discount. Sign up for up to £800 off Get up to £800 off.
Eight hundred more reasons
Our best bikes. Our biggest discount. Sign up for up to £800 off Get up to £800 off.
Go Dutch
Lean into it
Combine the thrill of level-based challenges with Cowboy's interactive social features and safely infuse your ride with an extra layer of excitement.
World first
We're the first e-bike producer to achieve B Corp status, thanks in part to initiatives like Circular, our carefully refurbished range that ensures all our bikes find a happy home.
Not sure which Cowboy to choose? Take our quiz to find your best fit. Good news is, there's no wrong answer.
Everything you need to know about the ultimate connected e-bike.
Get money off a new Cowboy with a local subsidy.
A network of support at the ready and on the road.