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Latest press from Cowboy

Cowboy Welcomes Cypress Capital
Cowboy X Cypress Capital
5 September 2024
Cowboy partners with adidas for a summer of sports in Paris
Cowboy X adidas
6 August 2024
Cowboy Launches AdaptivePower™2.0
Cowboy Launches AdaptivePower™ 2.0
23 July 2024
Cowboy Launches Trade-in
Cowboy X Upway
26 June 2024
Cowboy unveils Mint, it’s fresh new limited edition shade
Mint X Cruiser
2 May 2024
Cowboy launches Cross, its first all-road model
Cowboy Cross
20 March 2024
Cowboy X COW BOOKS Collab at Le Bon Marché
Cowboy X COW BOOKS
8 March 2024
Cowboy provides extra reassurance for riders with latest at-home service
Launching On-Demand Services
7 February 2024
Former Apple Senior Legal Counsel joins Cowboy
Leadership update
15 January 2024
What shaped Cowboy in 2023
CEO update
20 December 2023
Cowboy adds two members to its board
Board Update
13 December 2023
Cowboy launches new Brussels Brand Store
Brussels Brand Store
29 November 2023
Cowboy now available in Breuninger, Germany as brand continues it’s offline retail push
Cowboy x Breuniger
21 November 2023
Overcoming the biggest barrier to ebike purchases
Find My Bike
14 November 2023
The Cowboy app is now available on Wear OS
Wear OS
10 November 2023
Cowboy now available in FNAC Belgium stores as brand continues it’s offline retail push
Cowboy x FNAC
26 October 2023
Cowboy and Klarna announce partnership to provide flexible payment options
Cowboy x Klarna
23 October 2023
Cruising through Summer in Comfort with Cowboy Cruiser
Cowboy Cruiser
3 July 2023
Navigating toward a New On-Ride Experience with Google Maps
Google Maps Navigation
8 June 2023
Partnering with Independent Bike Shops for Retail and Repair
Cowboy Partner Network
22 May 2023
Experiencing the Bike That Thinks for Itself with Cowboy AdaptivePower™
Cowboy AdaptivePower™
9 May 2023
Becoming the First E-Bike Manufacturer to Achieve B Corp Certification
Cowboy achieves B Corp status
12 August 2022

About Us

Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. The world's most connected electric bike for urban riders continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to build a better bike, create a better self and leave a better world. In 2022 Cowboy became the first e-bike maker to achieve B Corp status.

Cowboy now has customers in more than 2,500 towns and cities across Europe and the US. Cowboy is the winner of the Eurobike 2017, the Red Dot Bicycle Design Award 2018, the Red Dot 'Best of the Best' award for product design in 2019, 2021 and 2024, one of TIME Magazine's "Best Inventions" of 2022, and the Wallpaper* Smart Space Award for Most Revolutionary Personal Transport in 2023. In 2024, its new model Cross, picked up its first accolade, being named Best E-Bike by GQ Magazine.