Winter Sale
Treat Yourself
It's your turn. Sign up for up to £800 off Get up to £800 off.
Treat Yourself
It's your turn. Sign up for up to £800 off Get up to £800 off.
Go Dutch
Lean into it
Combine the thrill of level-based challenges with Cowboy's interactive social features and safely infuse your ride with an extra layer of excitement.
World first
We're the first e-bike producer to achieve B Corp status, thanks in part to initiatives like Circular, our carefully refurbished range that ensures all our bikes find a happy home.
Not sure which Cowboy to choose? Take our quiz to find your best fit. Good news is, there's no wrong answer.
A network of support at the ready and on the road.